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Built upon a grid system inspired by supersititon of the number 13, this typographic poster uses a quote from The Poetic Edda—an Old Norse text featuring one of the earliest sources of the superstition behind the number 13. The full quote reads: In shall I go, into Ægir's Hall, for the feast I fain would see; bale and hatred I bring to the gods, and their mead with venom I mix.
The full quote reads: The opposite of restrained typography is not chaotic typography, but instead non-restained typography; this includes all(!) possible conditions—except of restraint.
Starting with a single thread of type within a rule, it was repeated across the width of the poster to create a beat. Through the manipulation of each thread's Y-axis and its type's tracking it in turn created a dynamic rhythm.
Using the previous poster as base material, I was challenged to echo the same quality of rhythm into the third dimension.
Using a selection from Kurt Schwitters's Horizontal Story, the passage describes a journey from Reichstag to Britain by a man who grows exponentially taller with every step he takes farther from Reichstag.
I was challenged to bridge the relationship between text and image into one message whilst resonating the content of A Rulebook for Arguments within the pages.
Projecting typographic compositions onto a landscape of 3D forms, allowed an element of play outside the constraints of a computer. These photographs are the result of an extensive period of experimention and investigation with the basic design concepts of rhythm, tension, and contrast.
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Projecting typographic compositions onto a landscape of 3D forms, allowed an element of play outside the constraints of a computer. These photographs are the result of an extensive period of experimention and investigation with the basic design concepts of rhythm, tension, and contrast.
Projecting typographic compositions onto a landscape of 3D forms, allowed an element of play outside the constraints of a computer. These photographs are the result of an extensive period of experimention and investigation with the basic design concepts of rhythm, tension, and contrast.
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An analog film project that prohibited the use of a camera and post-processing techniques.
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Zach Sherwood (Chicago, IL) is a process-driven designer that combines a research-based conceptual approach with intuitive formal experimentation. He strives for every design decision made on (and off) the page to be inspired and built with the same foundation—conceptually and formally with respect to technical and historical precedence.
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